Neopack is a leading name in the offline and B2B space for Apple accessories. Neopack is an Apple preferred brand in the accessories segment and has offline visibility across all Apple stores and large electronic stores in India but had very limited online presence. When they approached Brand Sentry last year, the mandate was to make Neopack a success on in the D2C model.
Brand Sentry created all their digital assets and designed a strategy to build a space for them in the online segment as the industry leaders using social media tools, influencer marketing, reviews and testimonials and performance marketing ads. We launched a campaign, #YourStylishArmour that highlighted their USP and locked multiple conversions starting from the first month itself, making the campaign a success and put the brand on an upward curve in the online segment as well.